Rockwood's Quality Cocoa & Chocolate Products Display Cabinet
Ford Panel Van model for display purposes only.
26 1/2" wide x 16 3/8" deep x 51" tall
Metal base with all original stenciling & lettering
Refinished oak & glass display area with 2 locking doors
Adjustable glass shelf
New velvet fabric inside bottom of display area
This has been part of Doug's private collection for over 25 years.
About "Rockwood's Quality Cocoa & Chocolate Products"
- courtesy The New York Times, Margaret Eby, June 5, 2009
Perhaps the most visible of the confectioners of yesteryear was the Rockwood & Company chocolate factory. In its prime, the company was the second-largest chocolate producer in the country, ranking only below Hershey’s. The complex on Washington Avenue (Brooklyn, NY) converted raw cocoa into treats like Rockwood bits and pecan feast bars, as well as industrial and baking chocolate.
The original building, on the southeast corner of the block, was constructed by the Van Glahn Brothers wholesale grocers and leased by Rockwood & Co. in 1904. The company expanded into the northern part of the block under the architectural direction of the Parfitt Brothers, a prolific Brooklyn firm whose other work includes St. Augustine’s church in Park Slope.
Famed Beaux Arts architect Ernest Flagg, whose designs included the since-demolished Singer Building, also contributed to the design of the chocolate factory — though as Professor Dolkart says, “not too much.”
Rockwood’s workers came both from Wallabout and working class areas further east, like Williamsburg and Bushwick, while the factory owners likely came from neighborhoods to the south.
“A significant percentage of the owners of the factories were Brooklyn residents,” Professor Dolkart said. “They lived in Clinton Hill, Park Slope or Crown Heights.”
When Rockwood & Company went out of business in the 1950s, the factory was bought by Sweets Corporation of America and commissioned to make Tootsie Rolls. In 1967, the factory closed its doors, a victim of the waning tide of industrialization in the borough.
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